I am passionate about photographing influential people and people in love. Above all, I value instilling confidence in my clients and creating images that are as full of energy as the event itself.
My favorite things? Breakfast tacos, wine, planes, and trains!
Campaign photography has three components: events, marketing images, and headshots & portraits. Each are to show the candidate to the voters. One of the things we spent time on is figuring out what the candidate should wear. Here are my tips:
Solid colors, subtle patterns – The best way to be seen is by having something visually one color without distractions. A crisp button down underneath a jacket always works, as does a solid colored dress. If you wear a tie with a pattern, make sure it’s very subtle.
Casual to formal – Being able to quickly move from one to the other is helpful throughout the day. This is easily done by adding a blazer or casual jacket to change the entire look of the outfit. For full body photographs, include casual shoes (flats, loafers) and dress shoes.
Colors – Remember that these photos need to last you the entire campaign cycle and will be placed with various graphics. Easy go-to colors are blues, white, blacks, soft tan/cream, grays. I also recommend wearing clothes that aren’t season specific.
Try-on pre-session – The most important part of wearing your clothes is feeling confident and comfortable in them. Be sure to try on all of your outfits before the session date. Wear them out or around the house. This will allow you to work out the kinks of the outfit so you’re not adjusting the date of the session.
Take a look at some examples:
Senator Elizabeth Warren wearing her signature one-color cardigan:
Here’s a good look of the same top being used in marketing images, portraits, and an event. The candidate added two different kinds of blazers.
Another example below of putting on/taking off the jacket:
Hope this helps you as you run for office!
Want more tips? Check out these posts:
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Ana Isabel is a portrait and event photographer in Washington, D.C. and San Antonio, TX.