Tips for a successful company photo session during COVID-19

Organizations are assisting their communities in various ways during the pandemic. Recently, I photographed The Wills Group during two events: a mobile food bank and a volunteer day. During their session, they implemented various plans that allowed them to maximize their photo usage post-event. Here are some of those plans:

Pre-session: Share your plan/announcement virtually to your employees prior to the event so that you’re spending less time in-person explaining the details.

Masks: Ensure all employees have company branded masks or neutral colored masks throughout the session. Provide instructions on how to wear them properly.

Expressions: Because faces are covered with a mask, utilizing hand gestures visually assist to express what mouths oftentimes do. For example: waving “hello” shows openness and excitement as much as a smile. Folks should still smile under their mask because their eyes will still show it.

Apparel: Ensure all employees are wearing branded clothing and/or brand colors. Folks should avoid graphics or logos that are not affiliated with the organization.

Release forms: Prior the the event, all employees should sign photo release forms so that the photographs can be used freely by the organization in the future.

Hope these tips have given you some ideas to ensure a seamless and successful event!